Marketing vs. Advertising : What's the Difference?

Marketing vs. Advertising : What's the Difference? - You may often find a lot of people find it difficult to distinguish between marketing with advertising or vice versa. Although both sciences are equally important, but very different. If you understand the difference and diligent research, the company was in the right path to grow.

Let us begin by examining the formal definition of both, then we explore further how marketing is different from advertising.

Advertising

An announcement or paid persuasive messages, public and non-personalized by a sponsor are clear. It could also mean a presentation or non-personal promotion conducted by a company for a product, which is intended for all customers or prospective customers.

Marketing

A planning, implementation, and systematic control of a group of business activity, that aims to unite all buyers and sellers involved in an interaction are equally profitable.

After reading the definition, then it is easy to understand how the difference, and why it confuses so many people thought the same. So we try to describe again little by little.

Advertising is just one part of a marketing process. Part is the part that covers the delivery of messages concerning the activities of business, products, or services offered by the company. All that also includes the process of developing strategies such as placement, frequency of exposure, and others.

Advertising includes the placement or placement of an advertisement in various media such as newspapers, direct mail, billboards, television, radio, and Internet. Advertising is the most consuming part of the budget of most marketing activities. PR section is probably the second biggest budget-consuming, which compete with marketing research.

The best way to distinguish between advertising and marketing is likens marketing as a pie, where in the marketing pie slices are included advertising, research, media planning, public relations, product pricing, distribution, customer support, sales strategy, as well as the community. Advertising is only part of marketing. All parts must work together and can not stand on their own to achieve the overall goal.

Marketing is a process that takes time and spend lots of time to research and implementation of marketing plans in order to be effective. Marketing is everything that is done the company to facilitate all interactions that occur between companies and consumers or customers.