Five Dimensions of Human Resources in Improving Productivity

Five Dimensions of Human Resources in Improving Productivity - If we observe a chariot pulled by three horses who pony tail, there is an intriguing question, "the speed of the carriage, which is determined by a horse? Do reply at the earliest, middle, or a horse who is the fastest?" It was the most interesting is the fact that the speed of the carriage is determined by the slowest horse, however considering that the rapid two other horses, if there is one horse who is slow, then speed the pace of the train will be delayed as a whole.

Above analogy describes a work of team members to achieve peak performance is needed the team's overall good teamwork. To mencapaik above conditions, there are several things that can be used as reference parameters required to achieve that goal. There are at least five parameters, include the following:

1. Sufficient Number of People

Do you have an elbow in the number of human resources and capacity to run a corporation
If not the question is: do you have a mechanism of recruitment of human resources who match with your goals and strategies
If you have, but there are still problems, the question is whether this mechanism is supported by corporate resources?

2. The Skilled People

Are you skilled human resources (efficient and effective) in carrying out the tasks assigned to him?
If not, or not, the question is: whether you are provided with the development of human resources capacity in order to work with skilled?
If you have, but not skilled, the question is: if your training is correct as it is needed, both in type and amount (dose-often we provide training "overdois")

3. The Innovative People:

Are your people able to see the future, and capable of the creation of products and corporate liaison officer working for the future?
If not, the question is: if you already have a knowledge-based people, or just sklilled people (especially muscle-based) people?
If you have not, The question is whether you've recruited a knowledgeable human resources, or you have provided the knowledge necessary to become knowledge-based people?

4. Well Rewarded People:

Do your people get the material and spiritual well-being enough of the corporation, in return for their professional contributions?
If not, the question is whether you already have a system and utilization of human resources strategy that ensures a balance between rights and obligations?
If you have, but not yet walking, pertanyaannnya is whether your system and effective strategies, both in concept and implementation?

5. Alligned People (Synergize)

Are all the teams that you have been able to synergize (alligned people)? If not the question is whether each member of your team can work together closely? Does each team member to each other mutual respect or even self-effacing and drop the others? Are your team members are proud of the organization, department, division, or agency?
If not the next question: if you already have a strategy for synergizing your members? Baiak with current team members or team members need a replacement?

Good luck building a productive team!

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Ronald McDonald : Icon Marketing Most Influential

Ronald McDonald : Icon Marketing Most Influential - Since its introduction in 1963, Ronald was one of the most iconic and influential ambassador for marketing in the United States. Clown who wore a yellow shirt and had red hair has even crossed the world along with the expansion of business done by a company that is McDonald's.

Ronald himself was introduced by Oscar Goldstein, one of the franchiser of hamburger restaurants in Washington, using the local agency there. Then the clown has finally become an icon that is used officially in all branches of McDonald's worldwide. Figure has bewitched millions of children in the world to be a fan of McDonald's. Ronald is the most effective commercial character who makes a McDonalds fast food restaurant in the world. "He does not sell McDonald's, he was the McDonald's itself", said an executive of McDonald's. That is why Ronald does not have to be a messenger for McDonald's. The role was performed by the singers, models and stars like Jason Timberlake ad, which became an ambassador of McDonald's. In order not to be alone, Ronald then given new friends like the Hamburglar, Birdie, Grimace.

Ronald's face is so familiar in the United States so that a bold study concluded that 96% of children in the United States certainly knew Ronald's face. Proximity to the world of children was remarkable. There are stories circulating that there was once a little boy who had finally regained consciousness after the coma was accompanied by a clown Ronald. Research in many countries, including also in China do show that in addition to funny, Ronald has a friendly character.

Because the character's, the McDonald's later immortalize his name became a contributor to humanitarian organizations and agencies that fund called the Ronald McDonald Foundation. The institute created a lot of House of Charity in many countries. With the humanitarian activities carried out, Ronald tried to eliminate the negative impression cast by the bearer of anti-globalization, which puts Ronald as ambassadors of the country who bring a new colonialism to developing countries.

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Whether it is Personal Branding Important?

Whether it is Personal Branding Important? - Personal branding is actually easier to do than company branding. Why? Due to personal branding, you only need to believe in the talents, abilities and skills alone. It's easier to sell what you already know and trust. Your self image was already created, and now only need to be marketed only. You certainly must have expertise in certain fields to be able to have a distinctive image.

If you see an example of Madonna, she herself has become a brand in itself. Since the beginning of her career, she already has the ability to advance in the field consistently. This allows her to stand out among other singers.

With personal branding effectively, you will be able to become experts in a particular field, building a solid reputation in a particular industry, as well as enhance the reputation and good name in the market. The goal of personal branding is in order to have the identity or image that stands out and is different from the others. Once you are focused and able to convey a message about who you are, the last step is to deploy it by using a suitable media or are used by your audience.

It's time to spread the image and your own brand.

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Measuring Customer Satisfaction Levels

Measuring Customer Satisfaction Levels - Some companies take measurements in a more complex and generally refers to a concept of customer satisfaction. Without a clear concept of customer satisfaction, it is very difficult to operationalize satisfaction index calculation.

The most common concepts to produce a customer satisfaction index is the concept of performance-importance. First, respondents were asked to answer the performance or satisfaction levels of various dimensions or attributes that affect customer satisfaction. When the measurement was limited to the dimensions, then it only needs about 3 to 10 questions. If the measurement is made at the level of attributes or things that have been associated with specific expectations of customers, then it can reach up to 10-50 questions. Terntunya this election depends on the desired depth of the survey.

For example, for shoe products, the company's management believes that there are five dimensions that are important in influencing customer satisfaction is the durability, comfort, design, price and warranty. On this basis, then compiled a question like "How did your satisfaction with brand shoes X in terms of durability?". Then, followed by questions for the four other dimensions. Again, based on the experience of conducting market research over the years, I prefer using a satisfaction scale with a scale of 5 or 7 scale.

With the same dimensions and attributes, then asked respondents to rate importance of each dimension or attribute respectively. This interest rate needs to be asked, because it serves as the weighting of the scores obtained from the level of satisfaction or performance. There is no provision that the scale used to measure the level of satisfaction should be the same as the scale used to measure the level of importance. Sometimes even used a different scale types. For example, to measure the performance score 1-5 interval scale used commonly known as the Likert scale. To measure the level of interest, can be used kind of a scale called the sum-scale is the scale where respondents were asked to provide figures for each dimension so that the total amounted to 100%.

From the results of this survey, diperolehlah 5 answers to the performance or satisfaction and 5 answers for the level of interest. These figures, can then be used as the basis for calculating the customer satisfaction index by multiplying the number of satisfaction levels and interest rates.

Index generated in this way is very diverse, depending on the scale used or the way the calculation. Therefore, comparing the index generated in this way must be careful because just a little different way of calculation, we will not get the comparison that "apple to apple '.

Compared with the measurement of customer satisfaction index is a direct and simple, the calculation of the index by way of performance-importance of this has drawbacks and advantages. The first weakness is the difficulty in communicating results to employees because of the numbers generated are relatively difficult to understand. Indeed, by this measurement, the absolute figures obtained can not be interpreted, for example, whether the level of satisfaction obtained is sufficient, good or bad. When the results were compared with results obtained from a competitor or an index than the index obtained from the previous period of study, then the index of satisfaction is easily interpreted.

The second drawback is the presence of subjectivity in making the index calculation method. This could give the impression of manipulation in the calculation. Not infrequently, because there are assumptions that must be used, then it could be a prolonged debate from the penguna results or customer satisfaction with the parties conducting the research. For example, why the index is obtained by multiplying the score performance with a score of importance? Why not just add up? Why is the scale that has been obtained and transformed for no apparent reason and was impressed merely simplify the calculations? When things like this happen, could certainly make the credibility of survey results to be disrupted. Finally, it is not the maximum utilization of the survey results, or could even just be merely a notebook stored in the closet work.

The third weakness is the instability of the resulting index. This instability can be caused by the change of dimensions or attributes measured. On the measurement of the first level of customer satisfaction, is often not easy to get attributes that really comprehensive. Therefore, in subsequent surveys, often newly discovered other attributes that are considered important. When this happens, then the index is difficult to compare with previous results.

The advantages of this method is efficiency. Researchers customer satisfaction, not only get the customer satisfaction index, but at the same time obtain information relating to dimensions or attributes that need to be repaired. This is possible because the score of each dimension or the score of each attribute can be obtained.

It is better to separate the questions used for the calculation of the satisfaction index and the questions used to seek improvement priorities. The combination of two things will neutralize the weaknesses and maintain simplicity in communicating the results.

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Marketing vs. Advertising : What's the Difference?

Marketing vs. Advertising : What's the Difference? - You may often find a lot of people find it difficult to distinguish between marketing with advertising or vice versa. Although both sciences are equally important, but very different. If you understand the difference and diligent research, the company was in the right path to grow.

Let us begin by examining the formal definition of both, then we explore further how marketing is different from advertising.

Advertising

An announcement or paid persuasive messages, public and non-personalized by a sponsor are clear. It could also mean a presentation or non-personal promotion conducted by a company for a product, which is intended for all customers or prospective customers.

Marketing

A planning, implementation, and systematic control of a group of business activity, that aims to unite all buyers and sellers involved in an interaction are equally profitable.

After reading the definition, then it is easy to understand how the difference, and why it confuses so many people thought the same. So we try to describe again little by little.

Advertising is just one part of a marketing process. Part is the part that covers the delivery of messages concerning the activities of business, products, or services offered by the company. All that also includes the process of developing strategies such as placement, frequency of exposure, and others.

Advertising includes the placement or placement of an advertisement in various media such as newspapers, direct mail, billboards, television, radio, and Internet. Advertising is the most consuming part of the budget of most marketing activities. PR section is probably the second biggest budget-consuming, which compete with marketing research.

The best way to distinguish between advertising and marketing is likens marketing as a pie, where in the marketing pie slices are included advertising, research, media planning, public relations, product pricing, distribution, customer support, sales strategy, as well as the community. Advertising is only part of marketing. All parts must work together and can not stand on their own to achieve the overall goal.

Marketing is a process that takes time and spend lots of time to research and implementation of marketing plans in order to be effective. Marketing is everything that is done the company to facilitate all interactions that occur between companies and consumers or customers.

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